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Branding Basics: The Importance Of Making An Impression

Used to be that a firm handshake and eye contact were all you needed to make a good impression. These days, however, your online appearance matters as much, or more, than your personal appearance.

After all, most people will Google your name before deciding whether or not they’d like to work with you. What they find when they do will determine their first impression of you and your business. That’s why it’s increasingly important to manage your online brand and reputation. That means, having a professional website and social-media accounts. It also means content. What you’re publishing to your pages and profiles will be the first thing potential clients see when they look you up. Impress them with your knowledge and professionalism by making sure you’re offering them quality content that’s relevant, interesting, and eye-catching.

It may be the difference between getting hired or getting ignored.


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